Tag Archives: USA

TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?

Santa Monica, CA —¬†Branding in Basic Cable is as Easy as Playing Monopoly.¬† You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading

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