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Tag Archives: USA
TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?
Santa Monica, CA — Branding in Basic Cable is as Easy as Playing Monopoly. You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading