Author Archives: Surfing Hollywood

About Surfing Hollywood

Steve La Rue is an internationally recognized leader in Film & Television with 20+ years experience as a Development Executive championing such series as Buffy The Vampire Slayer, The X-Files, The Simpsons, King of the Hill, Battlestar Galactica, and Farscape. He writes, blogs, and consults on All Things TransMedia from his home at the beach in Santa Monica, CA, where he balances his life by surfing every damn day.

Surf Report: Santa Monica’s Main Street Bids Farewell to Longtime Favorite Peet’s Coffee

         Santa Monica, CA — A friend of mine on Twitter recently asked that his followers (including me) to refrain from publishing photos of their Lattes in 2018 saying they all look the same. He’s got a … Continue reading

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Surf Report: 48 Hours in Park City, Utah

Park City, Utah — No better place to escape smoky California wildfires in December than this sleepy Silver Mining town that is better known for hosting the Sundance Film Festival in January, and for great skiing, of course. Like all … Continue reading

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Dallas Surf Report: Hidden History – A Room With THE View at SMU

Dallas, Texas — At my Alma Mater, Southern Methodist University (SMU), there is a Room with, hands down, the best view of the campus and of the Dallas skyline. And, it’s a 100-year-old Secret to most Mustangs. Welcome to the … Continue reading

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Film Surf Report: 2018 Looks Like A Good Year For Super Franchises (Stock Tip: Buy #Disney)

Santa Monica, CA  — Just renewed my Passport and am ready to travel to Wakanda to hang with Black Panther (and to check on The Winter Soldier who is still frozen) before heading to France to catch up with those Fantastic … Continue reading

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Film Surf Report: Universal’s Dark Universe Should Look to John Logan’s Penny Dreadful for Resurrection & Inspiration

Santa Monica, CA — When last we saw Tom Cruise’s character (whose name I can barely recall as it was so bland….wait a minute, he was called Nick Something) in The Mummy, he and his resurrected buddy were riding off into … Continue reading

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TV Surf Report: Branding in the Age of Streaming When Social Media Engagement Has Never Been More Important (Part 4 of 4)

Santa Monica, CA – A recent headline in Variety proclaimed that 22 million adults will cut the cord and get rid of their cable television subscription by the end of 2017. That’s a lot of lost revenue at $100/month/household.  Add to … Continue reading

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TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?

Santa Monica, CA — Branding in Basic Cable is as Easy as Playing Monopoly.  You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading

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TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality

Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading

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TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017

Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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