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Tag Archives: The Walking Dead
TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?
Santa Monica, CA — Branding in Basic Cable is as Easy as Playing Monopoly. You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading
Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show. In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading