Tag Archives: The Walking Dead

TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?

Santa Monica, CA —ย Branding in Basic Cable is as Easy as Playing Monopoly.ย  You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producerย Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.ย  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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