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Category Archives: TV Surf Report
TV Surf Report: Witches Are On Fire, Um, Trending …But Will Audiences Be Spellbound Or Bored to Death?
Santa Monica, CA — Move over Vampires, Zombies, and Donald Trump, Witches are about to make a big comeback on the small screen(s). That Hollywood Zeitgeist strikes again as broadcast networks, streaming services, and cable all seem to be whipping … Continue reading
TV Surf Report: Blame The Re-Boot Craze On The Success Of Battlestar Galactica, Hawaii Five-O, Will & Grace … And Fear
Santa Monica, CA — I finally got around to watching Netflix’ reboot of Lost in Space, one of my all-time childhood favorite TV series. The pilot felt (and looked) a bit drab introducing me to the The Robinsons, putting them … Continue reading
TV Surf Report: Adaptations Of Podcasts, Games, Graphic Novels & Music Have Hollywood Aflutter (Books Are Still Cool, Though)
Santa Monica, CA — The Adaptation Trend has been in full-swing for several years now as Hollywood seeks to break through all the clutter with Intellectual Property Titles that audiences are already predisposed to like (and will thereby, tune in). … Continue reading
TV & Film Surf Report: (Don’t) Be Scared – Horror Is Now Trending On All Screens Which Is Great News For Killer Clowns, Swamp Things, And … Nuns!
Santa Monica, CA — With the recent success at the box office of the innovative trifecta of movies A Quiet Place, Get Out, and Stephen King’s It, the Horror genre is on quite a roll. So much so, I have … Continue reading
Santa Monica, CA — Are we there, yet? Are we done with the Super Hero shows? No? Well, I have a suggestion and a few thoughts, and maybe, a List. Meanwhile, I just can’t keep up anymore. There are so … Continue reading
TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?
Santa Monica, CA — Branding in Basic Cable is as Easy as Playing Monopoly. You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading
TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality
Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading
Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading
Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show. In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading