Category Archives: TV Surf Report

TV Surf Report: Super Hero Series Still Trending … {Defeated Sigh}

Santa Monica, CA — Just when you thought we’d reached the bottom of the proverbial barrel with the Arrowverse comes the DC Universe and Disney’s forthcoming streaming service, Disney+. RIP, Stan Lee.  Thank You for everything. Excelsior! Television is about … Continue reading

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TV Surf Report: Hollywood Loves True Crime, The Trend That Keeps On Trending…

Santa Monica, CA — Lately every day in America, I feel as though I wake up to yet another True Crime story the moment I turn on National Public Radio:  What has POTUS done today? Which Hollywood mogul has resigned … Continue reading

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TV Surf Report: Witches Are On Fire, Um, Trending …But Will Audiences Be Spellbound?

Santa Monica, CA — Move over Vampires, Zombies, and Donald Trump, Witches are about to make a big comeback on the small screen(s). That Hollywood Zeitgeist strikes again as broadcast networks, streaming services, and cable all seem to be whipping … Continue reading

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TV Surf Report: Blame The Re-Boot Craze On The Success Of Battlestar Galactica, Hawaii Five-O, Will & Grace … And Fear

Santa Monica, CA — I finally got around to watching Netflix’ reboot of Lost in Space, one of my all-time childhood favorite TV series. The pilot felt (and looked) a bit drab introducing me to the The Robinsons, putting them … Continue reading

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TV Surf Report: Adaptations Of Podcasts, Games, Graphic Novels & Music Have Hollywood Aflutter (Books Are Still Cool, Though)

Santa Monica, CA — The Adaptation Trend has been in full-swing for several years now as Hollywood seeks to break through all the clutter with Intellectual Property Titles that audiences are already predisposed to like (and will thereby, tune in). … Continue reading

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TV & Film Surf Report: (Don’t) Be Scared – Horror Is Now Trending On All Screens Which Is Great News For Killer Clowns, Swamp Things, And … Nuns!

Santa Monica, CA — With the recent success at the box office of the innovative trifecta of movies A Quiet Place, Get Out, and Stephen King’s It, the Horror genre is on quite a roll. So much so, I have … Continue reading

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TV Surf Report: Super Heroes, Are We Done Yet? (Answer: No, So Stop Asking!)

Santa Monica, CA — Are we there, yet? Are we done with the Super Hero shows? No? Well, I have a suggestion and a few thoughts, and maybe, a List. Meanwhile, I just can’t keep up anymore. There are so … Continue reading

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TV Surf Report: Branding in the Age of Streaming When Social Media Engagement Has Never Been More Important (Part 4 of 4)

Santa Monica, CA – A recent headline in Variety proclaimed that 22 million adults will cut the cord and get rid of their cable television subscription by the end of 2017. That’s a lot of lost revenue at $100/month/household.  Add to … Continue reading

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TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?

Santa Monica, CA — Branding in Basic Cable is as Easy as Playing Monopoly.  You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading

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TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality

Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading

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