Tag Archives: Television

TV Surf Report: Branding in the Age of Streaming When Social Media Engagement Has Never Been More Important (Part 4 of 4)

Santa Monica, CA – A recent headline in Variety proclaimed that 22 million adults will cut the cord and get rid of their cable television subscription by the end of 2017. That’s a lot of lost revenue at $100/month/household.  Add to … Continue reading

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TV Surf Report: Branding In Basic Cable Is A Lot Like Playing Monopoly, So Which Network is Boardwalk or Park Place?

Santa Monica, CA — Branding in Basic Cable is as Easy as Playing Monopoly.  You know what you are going to get when you advertise on MTV (teens), Lifetime (women), BET (African Americans), Food Network (Foodies), and SyFy (fanboys). However, other … Continue reading

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TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality

Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading

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TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017

Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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TV Surf Report: Ye, God(s) — Religion & Faith are Trending and Make For Topical, Compelling & Entertaining Storytelling

Santa Monica, CA — Anyone else notice that God is trending in TV right now? If you like a little Irreverence with your Reverence, then dear Reader, you are in Luck as series dealing with Religion, Faith, Mythology, and Historical Fiction … Continue reading

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TV Surf Report: Praise Be! Hollywood Continues to Adapt Books, Graphic Novels and Podcasts

Santa Monica, CA — Oh, we never take the book, a high-profile literary agent told me recently in a meeting about shopping best-selling books and their prospective TV adaptations. This year, Hulu hit a creative home run (and marketing tool for … Continue reading

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TV Surf Report: Live from Beautiful Downtown Burbank, Surf’s Up at ScriptFest 2017

    Santa Monica, CA — Emerging Writers from all over the world converge on beautiful downtown Burbank each year in June for LA’s premiere screenwriting conference, Script Fest, aka, The Pitch Fest. And I was there. To consult. To brainstorm. … Continue reading

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TV Surf Report: True Crime Trending Despite Salacious Stories That Make For Less-Than-Compelling Entertainment

Santa Monica, CA — True Crime Is Not My Genre. For some reason, I actively shy away from these dramas especially when I lived through the years involving the court case or the television coverage of the murder, crime or … Continue reading

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TV Surf Report: Pilot Season – The Good. The Bad. The You Know What.

Santa Monica, CA — Seems the networks and streaming services are not quite done with Super Heroes, are sticking with struggling new series longer, and are ordering more and more pilots with some sort of built-in marketability (i.e., re-makes or spin-offs). FX … Continue reading

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