Tag Archives: Game of Thrones

TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality

Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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TV Surf Report: Praise Be! Hollywood Continues to Adapt Books, Graphic Novels and Podcasts

Santa Monica, CA — Oh, we never take the book, a high-profile literary agent told me recently in a meeting about shopping best-selling books and their prospective TV adaptations. This year, Hulu hit a creative home run (and marketing tool for … Continue reading

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TV Surf Report: Pilot Season – The Good. The Bad. The You Know What.

Santa Monica, CA — Seems the networks and streaming services are not quite done with Super Heroes, are sticking with struggling new series longer, and are ordering more and more pilots with some sort of built-in marketability (i.e., re-makes or spin-offs). FX … Continue reading

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