Tag Archives: NBC

TV Surf Report: Hollywood Continues To Adapt (For All Platforms)

{Updated Sept. 26, 2019} Santa Monica, CA — Thanks to HBO and to the uber-successful Game of Thrones, the Adaptation Trend has been in full-swing for several years now as Hollywood seeks to break through all the clutter with Intellectual … Continue reading

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TV Surf Report: Hollywood Loves True Crime, The Trend That Keeps On Trending…

Santa Monica, CA — Lately every day in America, I feel as though I wake up to yet another True Crime story the moment I turn on National Public Radio:ย  What has POTUS done today? Which Hollywood mogul has resigned … Continue reading

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TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017

Santa Monica, CAย — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading

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TV Surf Report: Creative Remakes And Nostalgic Reboots Continue To Trend In Hopes of Breaking Through The Clutter

Santa Monica, CA — Nostalgia. Escapism. Feel Good TV. What’s Old Is New Again. And Again. Hollywood wants to soothe The Viewer with Old Chestnuts, with new takes on familiar titles and with tales of the Future in which Mankind … Continue reading

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