Tag Archives: Amazon

TV Surf Report: Branding in the Age of Streaming When Social Media Engagement Has Never Been More Important (Part 4 of 4)

e Santa Monica, CA – A recent headline in Variety proclaimed that 22 million adults will cut the cord and get rid of their cable television subscription by the end of 2017. That’s a lot of lost revenue at $100/month/household.  Add … Continue reading

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TV Surf Report: Pilot Season – The Good. The Bad. The You Know What.

Santa Monica, CA — Seems the networks and streaming services are not quite done with Super Heroes, are sticking with struggling new series longer, and are ordering more and more pilots with some sort of built-in marketability (i.e., re-makes or spin-offs). FX … Continue reading

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