Tag Archives: Riverdale

TV Surf Report: Witches Are On Fire, Um, Trending …But Will Audiences Be Spellbound?

Santa Monica, CA — Move over Vampires, Zombies, and Donald Trump, Witches are about to make a big comeback on the small screen(s). That Hollywood Zeitgeist strikes again as broadcast networks, streaming services, and cable all seem to be whipping … Continue reading

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TV Surf Report: Super Heroes, Are We Done Yet? (Answer: No, So Stop Asking!)

Santa Monica, CA — Are we there, yet? Are we done with the Super Hero shows? No? Well, I have a suggestion and a few thoughts, and maybe, a List. Meanwhile, I just can’t keep up anymore. There are so … Continue reading

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TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017

Santa Monica, CAΒ — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producerΒ Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.Β  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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