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Tag Archives: Branding
TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality
Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading
Posted in TV Surf Report
Tagged American Gods, Branding, Game of Thrones, HBO, Jerry Bruckheimer, Lionsgate, Marketing, Neil Gaiman, Outlander, Pay Cable, Power, Premium Cable, Reese Witherspoon, Sam Heughan, Showtime, Starz, Television, Twin Peaks
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TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017
Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading
Posted in TV Surf Report
Tagged ABC, Advertising, Arrow, Audiences, Big Bang Theory, Branding, Buzz, CBS, Dancing With The Stars, Demographics, Fox, HBO, Marketing, Modern Family, NBC, Riverdale, Shark Tank, Supergirl, Supernatural, Television, The CW, The Good Doctor, The Voice, This Is Us, Westworld, Young Sheldon
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