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Tag Archives: CBS
TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017
Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading
Posted in TV Surf Report
Tagged ABC, Advertising, Arrow, Audiences, Big Bang Theory, Branding, Buzz, CBS, Dancing With The Stars, Demographics, Fox, HBO, Marketing, Modern Family, NBC, Riverdale, Shark Tank, Supergirl, Supernatural, Television, The CW, The Good Doctor, The Voice, This Is Us, Westworld, Young Sheldon
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TV Surf Report: All Hail The Return of The Spinoff
Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show. In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading
Posted in TV Surf Report
Tagged CBS, CBS All Access, Game of Thrones, George R. R. Martin, HBO, House of Cards, Iain Armitage, Jason Isaacs, Jim Parsons, Jude Law, Norman Lear, Riverdale, Sabrina, Shonda Rhimes, Spinoffs, Star Trek Discovery, Supernatural, Television, The Young Pope, Young Sheldon
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TV Surf Report: Creative Remakes And Nostalgic Reboots Continue To Trend In Hopes of Breaking Through The Clutter
Santa Monica, CA — Nostalgia. Escapism. Feel Good TV. What’s Old Is New Again. And Again. Hollywood wants to soothe The Viewer with Old Chestnuts, with new takes on familiar titles and with tales of the Future in which Mankind … Continue reading
Posted in TV Surf Report
Tagged Alfred Hitchcock, Amblin Entertainment, BBC, Bette Midler, Blue Crush, CBS, CBS All Access, Das Boot, Deadwood, Fargo, First Wives Club, Fox, Galaxy Quest, Greg Berlanti, Hawaii Five-0, HBO, Hocus Pocus, Imagine TV, James Cameron, James Gunn, Jordan Peele, Kathy Najimy, Kung Fu, Len Wiseman, Leonardo DiCaprio, NBC, Paul Scheer, Robert Downey Jr., Robert Zemeckis, Roswell, Sarah Jessica Parker, Stargate, Steven Spielberg, Tracy Oliver, True Lies, Twilight Zone, Twin Peaks, Underworld, Vin Diesel, Xena: Warrior Princess
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