Tag Archives: CBS

TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017

Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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TV Surf Report: Creative Remakes And Nostalgic Reboots Continue To Trend In Hopes of Breaking Through The Clutter

Santa Monica, CA — Nostalgia. Escapism. Feel Good TV. What’s Old Is New Again. And Again. Hollywood wants to soothe The Viewer with Old Chestnuts, with new takes on familiar titles and with tales of the Future in which Mankind … Continue reading

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