Tag Archives: Marketing

TV Surf Report: HBO Leads The Way In Branding in Premium Cable Where The Audience (But No Advertisers) Knows To Expect Quality

Santa Monica, CA — Know Your Brand. Cable Television has an easier time staking its claim than Broadcast or Streaming: It’s Not TV. It’s HBO! Premium Cable. HBO is the gold standard in subscription-based Television, still riding high with Quality Series, Original … Continue reading

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TV Surf Report: Branding In Television — Who’s Succeeding and Who’s Failing in 2017

Santa Monica, CA — These days, it’s All About Your Brand. For Networks, this is a challenge to define itself to not only its audience, but also to advertisers seeking to reach a specific audience and to creatives who seek to … Continue reading

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