Tag Archives: House of Cards

TV Surf Report: Branding in the Age of Streaming When Social Media Engagement Has Never Been More Important (Part 4 of 4)

e Santa Monica, CA – A recent headline in Variety proclaimed that 22 million adults will cut the cord and get rid of their cable television subscription by the end of 2017. That’s a lot of lost revenue at $100/month/household.  Add … Continue reading

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TV Surf Report: All Hail The Return of The Spinoff

Santa Monica, CA — Blame uber-producer Norman Lear for TV’s current trend of taking a successful series and creating a spin-off of that show.  In the ’70s, Lear created All in the Family for CBS which successfully spun off Maude, Good … Continue reading

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